#22 - Nicolas Freudiger: eco-innovation, watchmaking, and the future of luxury

In this episode, we chat with Nicolas Freudiger, co-founder and CEO at ID Genève Watches, where he is building the world's first impact native luxury watch brand. ID Genève Watches creates products that reflect the values and principles of people concerned about climate change and social environmental impact. In October 2024, ID Genève received the prestigious prize of "The Best Sustainable Watch 2024" at the 11th edition of the Temporis International Awards.

*Our conversation starts with the background and history of how the idea had first appeared and the company had come to be.

*We discuss the brand and positioning of sustainable luxury watches as an eco-innovation product. *We talk about sustainable practices, circular economy, and circular materials that ID Genève uses to drive eco-innovation with their products, creating the future of sustainable watchmaking. We further discuss the history of watchmaking and the impact of watches on human civilization.

*We consider how eco-innovation, and the use of sustainable materials opens the way to new design solutions and how it changes customer experience, product perception, and creates innovative business models. *Finally, we look at both the functionality and the status aspects of luxury watch and try to imagine the future of this fascinating device.

@VISION2222podcast Hosts:

Mikhail: https://www.linkedin.com/in/mikhailgladkikh/

Amanda: https://www.linkedin.com/in/amandachadeephd/

John: https://www.linkedin.com/in/johnmarsh/ #curiosity #vision2222podcast #podcast #future #nanotechnology #incremental #nicolasfreudiger #amandachadee #mikhailgladkikh #johnmarsh #iddesign #luxurywatches Resources https://www.idwatch.ch/ https://www.linkedin.com/in/nicolas-freudiger-9a684a31/